A Study on factors influencing consumer buying behavior in.
The main objective of this research was: To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. The specific objectives of the research included: 1. To select an appropriate framework for assessing the consumer behaviors of online shoppers. 2.
Consumer behavior research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs.. that influence the buying behavior of consumers when they shop for apparels in organized retail outlets. The present study is an attempt in this direction. 3.2. Research Design.
Impulsive consumer buying behaviours is a widely recognized phenomenon in marketing and several factors has been associated in the literature with this behaviour among consumers. Interestingly, majority of these studies were carried out in western and developed economies, but there seems to be poor evidence of such studies in Africa or have not been properly documented.
Types of Consumer Behaviour: An important worth-mentioning information on types of consumer behaviour as given by Henry Assael has been reproduced here. Consumer decision making varies with the type of buying decision. There is a great difference between buying toothpaste, a tennis racket, a personal computer and a new car.
The main purpose of this research is to analyse online consumer behaviour in a systematic way. What factors affect online shopper while making the decision to buy goods and services from internet, to buy more items and give information about the product from website. Online shopping is the process of buying goods and services through internet.
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Consumer buying behaviour is the process involved when individuals or groups select, use, or dispose products, services, ideas or experiences (exchange) to satisfy needs and desires. Consumer behaviour is the scientific learning of how people buy, what they prefer to buy, when they need to buy and why they buy i.e. the reason to buy.